Year
2024
Client
Hilton Grand Vacations
TECHNOLOGY
Adobe Campaign, HTML, CSS, JAVASCRIPT
Product Duration
6 Months
HGV faced multiple challenges in optimizing their email marketing performance:
Generic email content resulted in low engagement and poor conversion rates.
Lack of location-based targeting led to missed opportunities for personalized recommendations.
Emails lacked urgency, resulting in slower decision-making and lower conversions.
They needed a data-driven, AI-powered email strategy that leveraged customer insights to improve engagement and sales.
To address these challenges, I developed and deployed a highly sophisticated personalization system using Adobe Campaign, enhancing engagement and conversion rates through:
Dynamic Hero Images – Automatically displayed different city-specific images based on the recipient’s previous interactions and preferred vacation destinations.
Income & Location-Based Personalization – An advanced scripting system tailored vacation package recommendations based on customer financial profiles and geographic preferences.
Urgency-Driven Features – Integrated countdown timers and real-time availability updates to create scarcity and encourage immediate bookings.
A/B Testing and Optimization – Continuously tested subject lines, CTAs, and content variations to maximize open rates, click-through rates, and overall conversions.
By implementing these advanced strategies, HGV achieved measurable improvements in email marketing performance:
42% increase in urgency-driven sales from countdown timers and scarcity messaging.
28% higher click-through rates (CTR) from dynamic content and targeted messaging.
19% increase in email conversion rates due to hyper-personalized offers.
53% improvement in customer retention as personalized recommendations led to more repeat bookings and increased loyalty.
Through AI-driven personalization and automation, HGV successfully transformed its email marketing strategy, enhancing the customer experience while driving significant revenue growth. This approach allowed the brand to deliver the right message, to the right audience, at the right time—maximizing engagement and conversions.
