Year
2021
Client
AMC Consult A/S
TECHNOLOGY
Dynamics 365, Microsoft Flow, Wordpress, MailChimp
Product Duration
2 Years
AMC Consult faced significant inefficiencies in their marketing and sales workflows, which led to low lead conversion rates and high manual effort.
Manual email marketing processes – Campaigns lacked automation, requiring constant intervention.
Inefficient lead nurturing – No clear workflow to guide prospects from interest to conversion.
Disconnected CRM and email marketing – Sales teams struggled with delayed and incomplete customer insights.
They needed an integrated, automated system that would enhance engagement and optimize marketing performance.
I built a scalable marketing automation and CRM integration system using Microsoft Flow, MailChimp/Mandrill, and Dynamics 365 CRM to streamline lead nurturing and improve efficiency.
Automated Email Workflows – Developed trigger-based email sequences that responded to lead actions, behavior, and pipeline status.
CRM-Integrated Lead Tracking – Connected Dynamics 365 CRM with marketing automation tools to ensure real-time data synchronization between sales and marketing.
Behavior-Based Segmentation – Used customer interaction data to create highly targeted campaigns for different buyer personas.
A/B Testing and Performance Optimization – Conducted data-driven tests to improve email engagement, click-through rates, and conversions.
The new automation system delivered measurable improvements across key metrics:
30% increase in lead conversions – Improved nurturing and segmentation resulted in a higher MQL-to-SQL conversion rate.
25% reduction in manual workload – Automating repetitive marketing and CRM tasks freed up time for strategic initiatives.
Higher email engagement rates – Open rates and CTR increased due to personalized, behavior-driven messaging.
Seamless sales-marketing alignment – Automated data synchronization between marketing tools and Dynamics 365 enabled faster follow-ups and higher close rates.
Through automation, CRM integration, and data-driven marketing, AMC Consult optimized its lead generation and nurturing process, improving efficiency and conversion rates while reducing manual workload.
