Year
2024
Client
Lee Clinton
TECHNOLOGY
WooCommerce, WordPress, Mailchimp, Figma
Product Duration
6 Months
Despite offering a diverse selection of floral arrangements and reliable delivery services, Flores no Cais faced significant hurdles in maximizing online sales and engagement:
Outdated Visual Identity – The previous website lacked a modern, high-end design, making it less appealing to customers looking for a luxury floral shopping experience.
Poor User Experience & Navigation – A cluttered site structure and difficult navigation frustrated users, leading to high bounce rates.
Low Conversion Rates – The checkout process was not optimized, leading to cart abandonment and lost revenue.
Weak Mobile Experience – With a growing number of mobile shoppers, the site was not fully optimized for seamless transactions on smaller screens.
To compete in the online floristry space, the brand needed a visually refined, highly functional, and conversion-focused website that could provide a seamless and enjoyable shopping experience.
The website rebranding and redesign strategy focused on creating a modern, customer-friendly digital experience that improves usability, enhances conversions, and strengthens brand identity.
Modern Website Redesign (WooCommerce & WordPress) – Developed a sleek, visually engaging interface with high-quality imagery, elegant typography, and a refined color palette that conveys the premium nature of the brand.
Streamlined Navigation & UX Improvements – Reorganized product categories, added search filters and intuitive menus, and simplified the browsing experience to help customers find products faster.
Mobile-First Optimization – Built a fully responsive mobile-friendly design, ensuring smooth performance across all devices.
Enhanced Product Pages & Upselling Features – Improved product descriptions, added high-resolution images, customer reviews, and complementary product recommendations to increase engagement and sales.
Optimized Checkout Process – Reduced friction in the WooCommerce checkout flow, simplifying payment options and minimizing abandoned carts.
Email Marketing & Retargeting (Mailchimp Integration) – Implemented automated email sequences for abandoned carts, special promotions, and repeat customer engagement.
Following the website rebranding and optimization, Flores no Cais experienced significant improvements in customer engagement, online sales, and overall website performance:
138% increase in conversion rates due to a streamlined shopping experience and improved checkout process.
63% reduction in bounce rate, with a more engaging and easy-to-navigate site.
42% increase in average order value (AOV) through upselling and strategic product recommendations.
215% growth in mobile transactions, driven by a fully optimized, responsive design.
Higher customer retention, thanks to automated Mailchimp email campaigns targeting abandoned carts and repeat buyers.
The newly rebranded website successfully positioned Flores no Cais as a modern, high-end online florist, attracting more customers and significantly improving conversion rates. By implementing a visually appealing design, seamless navigation, and a frictionless checkout experience, the brand now provides a premium, user-friendly e-commerce journey that drives sustainable revenue growth.
With a stronger brand identity and optimized online store, Flores no Cais is now set up for long-term success in the competitive floral e-commerce market.
